Here's how Chanel celebrated the arrival of the new J12 watch in Paris
Advertisement
CNA Lifestyle
Here's how Chanel historic the arrival of the new J12 sentry in Paris
At the dawn of its 20th ceremony, Chanel introduces a svelte evolution for the J12, one that retains its unique identity.
Liu Wen. (Photo: Chanel)
28 May 2022 06:30AM (Updated: 04 Jul 2022 12:32AM)
How do you reinvent an icon? For Chanel, they do so by looking at it with precision. When the house released the J12 in 2000 – a loftier-tech ceramic watch created by artistic director Jacques Helleu – it instantly became a legendary model coveted by legions of horological lovers. At the dawn of its 20th anniversary, the house introduces a graceful evolution for the J12, one that retains its unique identity.
On a sunny day in early May, Chanel unveiled the new J12, a fresh have on the much-loved sentinel. It at present features the Calibre 12.1, a new self-winding movement manufactured exclusively for the firm, as well as other modifications including a refined bezel and a redesigned typeface for numerals and indexes. What hasn't changed is its spirit and the fact that it graces the wrists of tastemakers the world over.
SINGAPORE TATLER> Chanel'south quiet courtship of the masculine demographic
THE COCKTAIL: CHANEL Bazaar AT PLACE VENDOME
While the bazaar in Rue Cambon is the brand'due south flagship, Place Vendome is home to the finest watches and jewellery, making it a plumbing fixtures venue to celebrate the Chanel J12's 20th anniversary. This regal location also holds a big significance to the business firm; in fact, its rectangular shape inspired the top of the Chanel No. 5 perfume.
The brand stripped the boutique and transformed into an ode to the iconic watch. Sunset hues permeated the infinite, creating the feeling of existence bathed in "magic hour". Water was also omnipresent – nosotros spotted miniature sailboats cruising on the water brandish, as well as both the black and white J12 models seemingly floating atop it. The inclusion of water isn't surprising given that sailing was one of the inspirations of artistic director Jacques Helleu when he created the lookout man.
SINGAPORE TATLER> Did anyone know the real Karl Lagerfeld?
THE MUSES: GLOBAL TASTEMAKERS
The roster of muses for the new J12 featured models, personalities and longtime faces of the house, namely Claudia Schiffer, Naomi Campbell, Keira Knightley, Vanessa Paradis, Lily-Rose Depp, Liu Wen, Carole Bouquet, and Ali McGraw. Out of the nine muses, the business firm chose only one male, William Chan, who wears the piece with panache.
SINGAPORE TATLER> These Japanese watches have a hidden superpower
THE CAMPAIGN: IT'S ALL Near SECONDS
Life is a succession of seconds – some are ordinary, others are life-irresolute. This idea fuels the new J12 campaign, which cements the fact that it is a scout fabricated to back-trail its wearer for every second of the solar day. Each of the muses was asked to share a "decisive 2d" in their life. For Claudia Schiffer, that moment was when she was approached by a model scout in a discotheque in Dusseldorf in 1987. "I nearly said no, give thanks god I said yeah," she quipped in the campaign video.
We got the chance to sit down with Schiffer in Paris, and we asked her quickfire questions about the seconds in her life. What does she practice the moment she wakes upwardly? "I wake up the remainder of the family, that's around vii am," she answered with a smile. And her favourite second of the mean solar day? "That time after dinner, when we play cards and backgammon before anybody goes to bed."
THE DINNER: THE RITZ PARIS
To terminate the evening, all of us walked beyond Identify Vendome to the Ritz Paris for an sectional dinner in a grand dining room. Aslope F. Scott Fitzgerald and Marcel Proust, Coco Chanel considered the Ritz her 2nd home, and the intimate gathering was a great manner to immerse ourselves in her world, even just for a 2d.
A version of this story first appeared on Singapore Tatler .
Contempo Searches
Trending Topics
alexanderbrestiong79.blogspot.com
Source: https://cnalifestyle.channelnewsasia.com/access/chanel-j12-watch-anniversary-paris-225821
0 Response to "Here's how Chanel celebrated the arrival of the new J12 watch in Paris"
Post a Comment